Domino's new recipe: For better or worse?
January 26, 2010 |10:58 | General Information By : Team X
Domino’s Pizza has spent much of the new year pushing its "inspired new pizza," thanks to a revamped recipe. Unlike competitors who in the past might have improved one or two elements, Domino's redid the entire recipe in order to be “New and Improved, Because We Were Terrible.”
They even have a separate website devoted to the cause with commercials candidly showing online reviewers (including tweets) and focus group participants complaining that Domino's tastes like “mass-produced, boring, bland pizza,” the crust is like "cardboard" and declaring that “microwave pizza is far superior.”
Here is a rundown of the new changes:
— Crust: A garlic-seasoned crust with parsley, baked to a golden brown
— Sauce: Sweeter, bolder tomato sauce with a medley of herbs and a red pepper kick
— Cheese: Shredded cheese made with 100% real mozzarella and flavored with just a hint of provolone
We here at Comments Blog haven't tasted the new pie for ourselves. Domino's decided to put a live Twitter feed on their site. Here is what some users are saying about the overhau
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