New Domino's Recipe Gets Consumers Buzzing
January 16, 2010 |12:27 | General Information By : Team X
Changing its core recipe and launching a supporting campaign has helped Domino’s stand out from the pizza chain pack with men 18-49, just in time for the NFL playoffs. According to market research firm YouGov's BrandIndex report, Domino's buzz score has skyrocketed, putting it squarely ahead of its competitors.
The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: If you've heard anything about the brand in the last two weeks, was it positive or negative?; and index: The average of six sub-scores that creates an overall brand health indicator quality, value, satisfaction, recommend, reputation and impression.
YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals. A score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
0 Comments
Leave a Comment